The Observer says:
were obtained by non-profit-making investigations company Spinwatch,
Spinwatch is an independent non-profit making organisation
The choice of language there shows idiot leftism at its best.
Not making a profit is actually quite easy. General Motors managed it for years.
What they mean is \”not for profit\”, that is they don\’t seek to make profits rather than they don\’t make profits.
But this linguistic trip up is illustrative of a mindset. That if you seek to make profits then you will: capitalism is just that easy, y\’kno? Just no awareness of the fact that four out of five new organisations that attempt to make profits fail to do so.