Thereport by Unicef, the UN children\’s agency, warns that materialism has come to dominate family life in Britain as parents \”pointlessly\” amass goods for their children to compensate for their long working hours.
While parents said they felt compelled into buying more, the children themselves said spending time with their families made them happier.
Unicef UK said the obsession was one of the underlying causes of the riots and widespread looting which gripped the UK last month, as teenagers targeted shops for the designer clothes and goods.
My word. So, who wrote this report?
The report, authored by Dr Agnes Nairn, an academic and marketing expert, said: “Parents in the UK almost seemed to be locked into a system of consumption which they knew was pointless but they found hard to resist.\”
That would be this Agnes Nairn would it?
Agnes is currently working with organisations who want to operate ethically in the fields of marketing and market research – particularly when working with children. She provides:
- Ethics Awareness Programmes
- Ethics Training
- Guidance on implementing marketing and advertising codes and practices
The Agnes Nairn who is of course entirely impartial on the subject of the commercialisation, consumerisation, of childhood and the Agnes Nairn who would have no financial interest at all in an increase in concern about such matters?
That Dr. Agnes Nairn?
Oh, rightie ho then.