Getting the headline the wrong way around

Heart attack and cancer survival rates leap as Britons live longer

No, no.

Britons live longer as heart attack and cancer survival rates leap

3 thoughts on “Getting the headline the wrong way around”

  1. More to the point, perhaps, the article beneath the headline makes not a single reference to survival rates. So the problem isn’t that the headline is the wrong way round, it’s that it’s bollocks.

  2. Wrong way around for logical reasons, but the right way around for journalistic reasons. “Heart attacks” grabs attention.

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