So, George Monbiot tells us all that advertising is \’orrible and links to a WWF (ya, wildlife people telling us all about advertising!) report which says:
It is incumbent on the advertising industry to demonstrate that the cultural impacts of advertising are benign.
No mateys, that isn\’t how it works.
It could be of course, it\’s possible to have a system where you\’re only allowed to do what you can prove is benign. Or even a system where you can only do what the law says you can do, or a self-appointed committee of experts says you can do or even, it we were to take things to the level of true absurdity, what self-appointed guardians of Gaia say it\’s OK for you to do.
But we don\’t live in such a system. We live in one where we value certain very odd concepts like \”freedom\”, \”liberty\” and even \”free speech\”. And in order to protect these very odd ideas we have a system of law which says that you can go and do absolutely anything you like as long as the law does not expressly forbid it.
There is no law against advertising Uncle Joe\’s Mint Balls and therefore you can advertise Uncle Joe\’s Mint Balls.
There is a further implication of this too. If you think that a particular activity is not benign then we have a route that you can travel so as to get that not benign activity made into one of those things which the law expressly forbids. Stand for election, get into Parliament, introduce a bill to outlaw advertising Uncle Joe\’s Mint Balls and advertising Uncle Joe\’s Mint Balls becomes something you cannot do.
So off you go and have fun. In the meantime we\’ll all be enjoying this freedom and liberty lark plus the free speech bit which allows us to call you puritan fuckwits.