Guardian News & Media is eyeing premises in London\’s expensive Covent Garden to open a lifestyle store, likely to be branded \”G3\” – taking its name from the newspaper\’s G2 supplement.
The shop may form part of a larger \”lifestyle space\” and would sell \”wholesome, ethical and environmentally friendly\” products that sit comfortably with the newspaper\’s left-leaning bias, a source told The Telegraph. \”The Guardian is losing money hand over fist. It knows it needs to do something about it so it is looking at how it can extend its brand into retail,\” the source added.
Rather explains the Guardian, doesn\’t it?
Let\’s launch into retail in the middle of the worst retail crunch of the last, what, 50 years?