Usain Bolt is launching the new Puma fragrance range.
I mean, yes, there are smells associated with athletes and athletics and sports, sure.
It\’s just that that combination of deep heat and old jockstraps is likely to have a fairly limited market I would have thought. Definitely a very specialist kink…..
Usain Bolt finishes his races in less than twenty seconds. So he never builds up a sweat – by the time the heat generated inside his muscles by the expenditure of energy at an awesome rate has permeated to his skin under the laws of thermodynamics, he has already finished.
“Deep Heat” is mostly used by middle-aged athletes who find that their muscles are suffering when asked to imitate their performance a dozen years earlier (I was well into my forties before anyone thought it was worth even telling me it existed).
So Usain Bolt is probably the least bad choice for an athlete one could choose.
“It’s made with bits of real panther, so you know it’s good. “
If aftershaves launched by athletes smell of deep heat and old jockstraps, then perfumes launched by models must smell of fags and hairspray.
I remember thinking similar when I saw that Harley Davidson had a perfume
Perhaps the new fragrance shouold be called ‘Umpire’… For foul balls.