How to fail at KickstarterAugust 29, 2012 Tim WorstallThe Blogger Himself20 CommentsI will have to write this up as a case study one day….. previousTimmy elsewherenextIn which Ms. Gordon is entirely wrong 20 thoughts on “How to fail at Kickstarter” Richard Allan August 29, 2012 at 5:15 pm The free rider problem means that most people won’t even pledge until the dying hours of the kickstarter. “Clang!” by Subotai Corporation didn’t get funded until the last day, for example. James James August 29, 2012 at 5:20 pm Write a book on it, perhaps? You could fund it via Kickstarter… James James August 29, 2012 at 5:21 pm Richard Allan, surely the whole point of Kickstarter is you don’t actually have to contribute any money unless everyone else does. You “pledge” a certain amount, but you get it back if the total isn’t reached. Nick Luke August 29, 2012 at 5:41 pm I’ve paid up only to know Tim’s gonna have to do some work! Chris M August 29, 2012 at 5:46 pm One point is your marketing. To be brutally honest, the photo/video you have on your kickstarter page isn’t the most flattering imaginable. I’m sure you could have done better on that front. You also need to sell your proposition in the first paragraph. Most people will have clicked away before the end of your first paragraph. The proposition of the book is OK but you’ll need to try harder to make people part with real money. Sorry for the brutality. Love your blog! 🙂 thomas jones August 29, 2012 at 5:58 pm Yes looking at it now, it seems a target of 10K might have worked, but not 30K. From memory, much of this money came in pretty quickly too, though that’s just an impression (my contribution came in very quickly I’ll note here). William M. Connolley August 29, 2012 at 6:13 pm Ha ha, my money is safe 🙂 Mithrandir August 29, 2012 at 6:46 pm James James, Richard Allan’s point is that if you wait long enough, other people might cover all the cost and then you don’t have to pay at all but still enjoy the benefit of the project being funded Paul August 29, 2012 at 9:53 pm @Chris M. I’m 100% in agreement with you. Down to and including the “love your blog”. Fred August 29, 2012 at 10:35 pm Agree about the photo. You look like the sort of Brit who wears socks and woolen trousers on the beaches of the algarve. Surely your webcam can take a snap of your new look. SimonF August 30, 2012 at 8:16 am James James, Richard Allan’s point is that if you wait long enough, other people might cover all the cost and then you don’t have to pay at all but still enjoy the benefit of the project being funded Or like me you can’t find your round tuit. I will today though. David August 30, 2012 at 9:05 am I wish I had pledged now. Perhaps you should have tried to get money from a few rich people than from lots of not so rich people. Stuck-Record August 30, 2012 at 10:39 am I pledged. But the earlier comment is correct. Your video is pants. Next time hire someone, instead of doing the Webcam thing. You have speculate to accumulate. David Hall August 30, 2012 at 1:04 pm Being politics of a particular sort, I suspect the book had a rather limited appeal compared to some of the other niche products that become quite successful via Kickstarter. A shame as I was hoping it would be successful (and contributed accordingly). But as others have said, there is a large marketing component to it and the webcam thing didn’t work too well! MRLC August 30, 2012 at 1:12 pm I was confused by seeing the familiar still image of Tim As Tory Boy replaced by some beardy chap. Affable enough fellow, but where’s Tim? Andrew Ducker August 30, 2012 at 2:11 pm For next time: http://www.thedailymuse.com/entrepreneurship/9-tips-to-ace-your-kickstarter-campaign/ BenSix August 30, 2012 at 2:18 pm Perhaps you should have added vampiric or sado-masochistic themes… Matthew L August 30, 2012 at 5:56 pm BenSix: I thought that the politics of taxation covered both of those. Fred August 31, 2012 at 9:43 pm Maybe the title was too provocative in the wrong way. “Fifty shades of liberal america ” would have been provocative but in a positive way and would have been fully funded by the ladies. dcardno September 2, 2012 at 11:03 pm A real shame that the project didn’t get to the goal, Tim. If you try again, I am up for it – it sounds like a good subject, irrespective of the video and the promotion strategy. Dean Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment.