Suddenly it hit him. Instead of trying to cajole others to review a client’s work, why not cut out the middleman and write the review himself? Then it would say exactly what the client wanted — that it was a terrific book. A shattering novel. A classic memoir. Will change your life. Lyrical and gripping, Stunning and compelling. Or words to that effect.
In the fall of 2010, Mr. Rutherford started a Web site, GettingBookReviews.com. At first, he advertised that he would review a book for $99. But some clients wanted a chorus proclaiming their excellence. So, for $499, Mr. Rutherford would do 20 online reviews. A few people needed a whole orchestra. For $999, he would do 50.
As someone who has done real book reviews (ie, actually read a book, considered it and then had the review published in a national newspaper that then paid me a fat fee) this sounds like a really great business.
Except for one little problem. People tend not to want to pay for actual real reviews: only for puff pieces. Pity really, I did very much enjoy book reviewing. But bills do have to be paid….