He\’s talking about the Olympics:
!e celebration showed that it is possible for a people to be
enterprising without the nature of the enterprise needing to be
captured by the sel#sh individualism of the markets made by
conventional economic theory.
Yes. He really is saying that the most red blooded, cruel in tooth and claw, individual competition of something like the 5000 metres is a demonstration of community. You know, one person trying to beat all the others in the world is not about individuality.