The international aid charity Save the Children – best known for its work with starving youngsters in Africa – has launched its first domestic fundraising appeal, asking the public to dip into their pockets to help UK families plunged into poverty by cuts and the recession.
The charity is seeking to raise £500,000 to help children across the UK, many from low-paid working families, who it says are going without hot meals, new shoes and winter clothes, and missing out on school trips, toys and treats because their parents cannot afford the rising cost of living.
The overheads will be more than 100% of the sum they\’re trying to raise.
Add in hte costs of HQ staff dreaming this up, the costs of the actual campaign, collection then distribution of the money, then off the £500,000 raised precisely nothing will end up with the poor.
Oh, sure, some poor people will get something but that will be from other funds that have been diverted to pay those overhead costs.
It\’s political grandstanding, no more.
Save the Children is calling on ministers to stick to 2020 child poverty targets, encourage more employers to adopt the living wage currently set at between £7.20 and £8.30 an hour, provide extra childcare support for low-income parents, and modify the planned universal credit welfare system to allow parents to keep more of their earnings before benefits are withdrawn.
It\’s just a manner of sidestepping the rules about charities campaigning for political goals.