The EU has been gradually phasing out incandescent bulbs to force people to buy low energy alternatives and save money and carbon.
You do not have to force people to save money. We are all quite naturally both mean and lazy, predisposed to getting more for less.
You would only have to ban something, force people into a course of action, if it was not cheaper.
Thus by this reason given for this action the EU is revealing itself to be either grossly stupid or lying like shit.
Not that these are mutually exclusive of course…..