Now seriously folks, about AppleOctober 31, 2012October 31, 2012 Tim WorstallTimmy Elsewhere6 CommentsWho really thought it was a good idea to take someone from PC World to run Apple retail? PC World UK that is? previousSchadenfreude of the daynextI know there\’s a joke in here somewhere 6 thoughts on “Now seriously folks, about Apple” Dave October 31, 2012 at 8:13 pm I thought it made complete sense for a brand renowned for screwing its customers to employ someone who successfully ran a chain of shops renowned for screwing its customers. Hopper October 31, 2012 at 9:09 pm Overly harsh, Dave. Up until about a year ago I found Apple store people pretty helpful, moderately knowledgeable, not pressuring me to buy stuff I didn’t want or need. Had some good service for in- and out-warranty repairs. More recently… not so much. PC World – sure, I’d rather stick my fingers in the mains. JamesV November 1, 2012 at 9:10 am I find PC World amazing. They have these vast out-of-town stores with about 10 units of floor space per unit of display. It’s like running a corner shop in a warehouse. James James November 1, 2012 at 10:31 am Both businesses specialise in selling very expensive cables? JamesV November 1, 2012 at 11:23 am I’ll run yer shop for 35 million quid instead of 36. There you go – instant cost saving. What do these retail wonks actually do? bloke in spain November 1, 2012 at 3:36 pm @james^2 Got that dead right. Can well remember taking a Firewire cable to the checkout at PissyWorld. The resulting sensation was remarkably similar to being mugged. Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment.