Strange times

I get quite a few press releases these days. Obviously been added to a couple of media databases.

But some of them do slightly confuse me. And not just the tech ones: a company I\’ve never heard of releases something that does something I don\’t understand on equipment I never knew existed.

One just arrived. From a Quebec newspaper telling us all about their new iPad app and edition.

Why is a French language publication trying to drum up coverage from the English speaking media? To about 99.9% accuracy we\’ve got entirely different customer bases. Almost by definition our readers won\’t give a shit and those who might be interested won\’t be reading us.

Most odd.

3 thoughts on “Strange times”

  1. Well its is *Quebec* – they’re probably required by law to have an english version of their work available.

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