I get quite a few press releases these days. Obviously been added to a couple of media databases.
But some of them do slightly confuse me. And not just the tech ones: a company I\’ve never heard of releases something that does something I don\’t understand on equipment I never knew existed.
One just arrived. From a Quebec newspaper telling us all about their new iPad app and edition.
Why is a French language publication trying to drum up coverage from the English speaking media? To about 99.9% accuracy we\’ve got entirely different customer bases. Almost by definition our readers won\’t give a shit and those who might be interested won\’t be reading us.