All that, and it cost $100 USD less, too, coming in at $399. It seemed like Sony could do no wrong. But for all this fanfare and literal standing ovation, there\’s a problem for Australian gamers. The PS4 is set to retail at a tooth-grindingly expensive $549 because of… reasons? That\’s too much. I\’ve checked. You can too. Sony haven\’t explained their unique pricing structure yet, but it seems like a fairly arbitrary dollop of Australian tax.
Really, that\’s it.
A capitalist, a profit seeking corporation, will always set prices at the maximum they think the market can bear. There is no other reason for these price differences.
Both Sony and Microsoft have looked at the people of Australia and concluded that they are the sort of dorks who will pay more for a gaming machine than people in other countries will.
They may be right and they may be wrong but that is what they\’ve done and no more than they\’ve done.