Anna Soubry, the public health minister, told how “gorgeous” cigarette packets made her take up smoking as a teenager because they were a “symbol of glamour”.
Mrs Soubry warned that “many” young people take up smoking because of branding.
For two reasons: She’s incredibly stupid for taking up smoking for the glamour of the packets and she’s even more stupid if she thinks any of us are going to believe her.
It’s like saying that people eat chocolate because Ferrero Rocher comes in gold foil.
Packaging differentiates between types, not instils the initial desire.