But empires are built on defeat and disaster as much as they are on success and triumph, and so it is with the seemingly inexorable rise of Sports Direct, which has forced hundreds of independent retailers out of business by ruthlessly undercutting their prices, and in the process changed the landscape of the British high street.
For the story of Mike Ashley is a story with far more losers than winners.
No it fucking isn’t you ignorant loon.
Consumers have made out like sodding bandits. And they’re the only ones we should be concerned with.