You may or may not know about the Ezra Klein leaving the Washington Post story.
Long story short, Ezra’s one of the few that made it from blogging into the mainstream media (a group that includes Guido, Megan McArdle, Matt Yglesias perhaps Amanda whatsit and, to a lesser extent, me). And he wants to expand the site he’s created for the Washington Post and when they said no, he’s trying to go it alone.
But here’s the thing:
According to Politico’s Byers, Wonkblog gets more than four million page views a month. Traditionally, the Post’s site has been free: its main source of revenue is advertising. To be on the safe side, let’s say that it gets five million page views a month, and its over-all revenue per thousand pages viewed is twenty dollars—a number that is broadly in line with those of other successful Web sites.
That doesn’t, I’m afraid, really add up. My December numbers for Forbes (that is, just me alone) were just under half that number. Not the revenues, I don’t know what they were, but the traffic. Which means that I’m astonished that Wonkblog’s traffic is so low. Can’t see that they can make that work to be honest.