Plain packaging for cigarettes will come a significant step closer today with a landmark report setting out the potential health benefits.
A review commissioned by the Government is expected to say there is ’emerging evidence’ that forcing manufacturers to sell their products in drab, standardised packaging would discourage the next generation from smoking.
Well-placed sources said there would be no ‘definitive decision’ following today’s report, but the ‘direction of travel’ towards plain packs would be clear.
The review, written by the leading paediatrician Sir Cyril Chantler, is crucial to whether the Government follows Australia, which 15 months ago introduce plain olive green packets with larger, more graphic health warnings for all cigarette products.
For we don’t actually see any evidence from Australia that it’s made any difference.