Wm Morrison is celebrating the 20th anniversary of what is often regarded as its busiest supermarket – and its in Gibraltar.
The supermarket in Gibraltar is the only Morrisons shop outside of Britain and is the furthest away from the company’s headquarters.
However, it has consistently been one of the retailer’s top 10 supermarkets in terms of sales and is a little-known jewel in the crown for Britain’s fourth biggest supermarket chain.
Fabian Picardo, the chief minister of Gibraltar, said at a reception earlier this month to celebrate the 20th anniversary of the store that “it is impossible to find in Gibraltar anyone who does not actually shop there”
It’s not just that. People from right along the coast (yes, even as far as here, Albufeira in the Algarve) take trips to Gib. Part of it’s for the weekend away, a night on the town. But there’s always the anchor visit to Morrisons to stock up.
No, not because the local food is bad, it ain’t. But just to stock the larder with those terribly English things that you can’t get locally. No one’s buying teabags, Marmite’s now generally available, but Bovril, mint sauce perhaps…..yes, there’s now an Iceland in Albufeira but still, some things they don’t stock.
There’s that hinterland of hundreds of thousands of expats…..