Sorry, apologies to Ritchie and UKUncut ‘n’all. From the new EU report on Starbucks:
Starbucks Coffee BV functions as the head office for the EMEA. In this
capacity, Starbucks Coffee BV licenses certain Starbucks trademarks, the
Starbucks shop format and the Starbucks corporate identity to related and
unrelated operators of Starbucks shops. Starbucks Coffee BV holds these
intellectual property rights (hereinafter “IP”) in license of its shareholder, Alki
LP, against payment of a royalty. In the system applied by Starbucks worldwide,
the companies that operate the shops pay a royalty for the use of IP and a royalty
for the supply of coffee. These distributor companies may be related as well as
unrelated parties. Both parties pay the same royalty.
It’s an honest royalty paid at arm’s length rate.
You’re wrong. Time to admit I think?