The NFU that is:
NFU president Meurig Raymond warned that dairy farmers were “haemorrhaging money” and called for supermarkets to do more to back British suppliers. “We can’t blame consumers for not buying British if the product isn’t on display in the first place,” he told an industry conference in Glasgow. He said supermarkets were “shouting” about their British credentials on milk, but not doing enough to source other dairy produce from UK farmers. “We still import around 100,000 tonnes of cheddar, 350,000 tonnes of soft cheeses and 100, 000 tonnes of butter. It’s even worse on yoghurts and chilled desserts where over half what we see on our retail shelves comes from outside the UK.”
Speaking earlier on the BBC Radio 4 Today programme he said: “We have seen the product devalued – liquid milk in particular is now cheaper than water … There are very few dairy farmers making any money, most are haemorrhaging money at this present time, particularly those at 20p a litre. You have got processors not making any money.”
David Handley, chairman of lobby group Farmers For Action, told Today that the industry had to change after “10 years of turmoil”.
He said: “Most dairy farmers in this country have lowered costs to a point now that they can’t lower them any more. He said: “Most dairy farmers in this country have lowered costs to a point now that they can’t lower them any more. We have got a fantastic product, the consumer … wants to buy it.”
“Why are we allowing retailers to discount it, purely and simply – and evidence has come directly out of their mouths – to get people into their stores? That should not be happening to any industry, whether you are producing a radio, a litre of milk or a bottle of water.”
Seriously, a producer is complaining about retailers discounting his product.
No, not demanding that producers lower their price. But that retailers cover the cost of the discount themselves.
He’s mad, absolutely sodding mad.