So which is the greater accomplishment?

The wonder of it was, for a few frenzied months in 1975, more than a million consumers did, becoming the proud if slightly abashed owners of Pet Rocks, the fad that Newsweek later called “one of the most ridiculously successful marketing schemes ever.”

Gary Dahl, the man behind that scheme…
….
Mr. Dahl, a resident most recently of Jacksonville, was also vastly proud of having won, in 2000, the Bulwer-Lytton Fiction Contest, which honors deliberately dreadful prose. (His winning entry began, “The heather-encrusted Headlands, veiled in fog as thick as smoke in a crowded pub, hunched precariously over the moors.”)


Of course
, that isn’t how it begins, that is the entry, for the prize is for bad opening lines.

But I’m seriously tempted to say that the Bulwer Lytton is the greater achievement……

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