Complete bollocks

Lovers of olive oil could face the prospect of supplies of their favourite cooking oil being rationed, experts have warned.

For poor harvests in Spain and Italy have fuelled warnings from olive oil industry experts of a massive shortfall in supplies reaching the market, the latest research shows.

1) The damn things grow wild all around here. Come and pick your own: every village has a mill to make the oil for you. A hell of a lot of work for not much gain mind you…..

2) The price will rise, not rationing be instituted.

17 thoughts on “Complete bollocks”

  1. I wonder if Berio are going to squeeze a large price increase through the top 4 grocery mults… I mean this ‘report’ they have carefully commented on would be quite handy if they were wouldn’t it.

    Nah cant be that. Must be true….

  2. So Much for Subtlety

    There is no sane reason why there would be rationing.

    *Therefore* I wouldn’t put it past the EU to end up doing that.

  3. And, as if by magic, an olive oil lake. Right next to the fetta cheese mountain. Makes you nostalgic for the 80s.

  4. Giovanni Botulismo

    A market opportunity, then, for cold-pressed English rapeseed oil which tastes at least as good anyway. Every cloud……. yayy!

  5. If Popeye catches any of Olive Oyl’s lovers there will be hell to pay.

    And probably a spinach shortage as well.

  6. Giovanni Botulismo. I was going to suggest that cold-pressed English rapeseed oil growers could be behind this. A superior product, too, if I may make so bold.

  7. I once had a very interesting conversation at Uni one Friday evening with a visiting lecturer from Princeton as we waited for a washing aching to become available in college. (Actually it only became interesting about 5 years later, but anyway). He noted that the long queues raher than price functioned as the rationing mechanism. They were both nonetheless forms of rationing. Price most usually was the most efficient and caused the least aggravation.
    Another wonderful rationing story was Emma Thomson’s campaign against a third runway at Heathrow. Yes, she and fellow celeb Alistair McGowan argued, there should be a special and large flight tax to reduce the amount people flew. Emma left the event early to catch a flight to L.A. and the Golden Globes. What they meant was fewer flights taken by people who couldn’t afford the high flight taxes she and Alistair could.

  8. sorry to burst your bubble, Ironman, but my admittedly Marxist economics teacher at A-level told us that in about the 3rd lesson, when you are getting into supply and demand analysis and how prices are set, theoretically.

  9. You’re not bursting anyone’s bubble mate except those on this blog who seem to be drawing a distinction between price changes and rationing.

  10. Bloke in Costa Rica

    Surely you’re not suggesting that the producers of olive oil ought to be able to set the price of their product at the market-clearing rate? That’s ‘price-gouging’, that is.

  11. Bloke in La Mancha

    The olive harvest is in December. Last year’s harvest was ok-ish, and has long been pressed and bottled and distributed. It’s far too early to have any idea how next year’s crop is doing.

    So yes, complete bollocks.

  12. And yet… several years ago it was revealed that ‘Italian’ olive oil and ‘Spanish’ olive all… especially premium brands, often were blended with (cheaper) oils from a variety of sources elsewhere in the EU, just Italian or Spanish because they had been blended and bottled there.

    Probably then there will be a shortage of premium brands and more blended EU products, which many are anyway.

    So much ado about nothing much or new… as so often the case.

  13. I don’t see how sticking a bottle of olive oil in my basket at Tesco is going to result in me queuing longer.

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