Now let’s picture the alternative. 170,000 people come to an event that proudly proclaims itself meat- and fish-free. They can choose from hundreds of stalls selling vegetarian and vegan food. There is not a bacon sandwich or a chicken kebab to be found. For five days, vegetarianism and veganism become the norm.
For many people, this might be their first sustained exposure to meat-free food. There would be grumbling, I’m sure. But people would quickly become used to it,
Just the thing for a festival held on an animal rearing farm, don’t you think?