Sainsbury’s Like Tesco, Sainsbury’s also offers a main, snack and a drink for £3, but the discerning shopper can get better value. A New Yorker sandwich (£2.80), along with a bottle of flavoured water (£1.40) and a slice of carrot cake (£1), adds up to £5.20. The £2.20 meal-deal saving – or 73% – is a substantial reduction on buying the items individually.
It’s obvious what they’ve done, calculated the saving against the price paid, not he saving against the original price.
But if Sainsbury’s actually advertised that as a 73% savings then they’d be trying to put someone in jail for having done so.
Think through it for a moment. If something is £10 normally and I offer it for £5 in a sale, am I allowed to advertise a 50% saving or a 100% saving?
The Guardian and numbers, eh?
The Co-operative The Co-op’s deal across its 2,800 stores follows the same lines as its rivals, with a main, snack and drink for £3.25. A deep-fill egg and bacon sandwich (£2.75), a 475ml can of Red Bull (£2.39), and a chicken satay snack with dip (£1.19) come in at £6.33 when priced individually. Under the meal deal this gives a saving of £3.08 – almost the same price as the deal itself.
Would that be a near 50% saving or a near 100% one?