Internet users who post false online reviews of books, restaurants or holidays are being warned they could end up in court as internet giants launch a fightback against fakery.
Amazon, the world’s largest online marketplace, announced it had filed papers in the United States against more than 1,000 people it claims offered to write glowing reviews of titles to help boost sales on behalf of unscrupulous authors or sellers.
The online retail giant said in the lawsuit that its brand reputation is being tarnished by “false, misleading and inauthentic” reviews.
Amazon claims the 1,114 defendants, termed “John Does” as the company said it is unaware of their real names, offer their false review service for as little as £3.25 ($5).
Just about the only form of online writing I’ve not done is the one that is seemingly illegal.
All purely by chance, of course, that I avoided it.