Superb PR here

Some children may not get their Christmas wishes fulfilled this year as Lego’s factories, although running at full speed, may not be able to make enough plastic bricks to keep up with demand from toy stores in Europe.

Seriously good work there. So everyone, rush out to buy your Christmas Lego now, Now, NOW!

Some PR bod’s made his annual pay with that one.

19 thoughts on “Superb PR here”

  1. So Much For Subtlety

    The Lego thing is utterly brilliant I have to admit, but

    K.R. Lohse – “Invest in Star Wars, now.”

    Not so fast:

    Star Wars: The Force Awakens (also known as Star Wars Episode VII: The Force Awakens) is an upcoming American epic space opera film directed by J. J. Abrams.

    J. J. Abrams? His work consists of Regarding Henry (1991), Forever Young (1992), Armageddon (1998), Cloverfield (2008), Felicity (co-creator, 1998–2002), Alias (creator, 2001–2006), Lost (co-creator, 2004–2010), and Fringe (co-creator, 2008–2013). He has directed Star Trek (2009), Star Trek Into Darkness (2013), Mission: Impossible III (2006) and Super 8 (2011).

    Seriously? So he likes shows about women who can kick some ar$e. That is not an endorsement. But otherwise … seriously? STiD could have been worse. MI:3’s only saving grace was Maggie Q’s legs. It is amazing the fairly awful Armageddon is the best film on that list and he needed some pretty serious help to make it.

    The seventh installment in the main Star Wars film series, it stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew, and Max von Sydow.

    So basically, as we see with the prequels, they are out of ideas and are simply going to recycle the same sets and the same characters. They are also going to try what the original film did which is hire cheap Brits. In that list you have: Old, Old, Old, Annoying loser from Girls, Cheap Brit, Token Black guy, Token Hispanic, a Three-fer given she is a woman who identifies as an Afro-Mexican, Gollum, Cheap Irish guy, C3PO, Chewie, and Max Von Sydow because every other actor with any class is dead. It really does look like they hope to get all the pieces that made the first film good and hope we will buy it if they assemble them in more or less the same order.

    Abrams co-wrote the film with Lawrence Kasdan, who co-wrote the original trilogy films The Empire Strikes Back (1980) and Return of the Jedi.

    Yeah. Admittedly in retrospect those films don’t look so bad. But that is only because they did not have Jar Jar Binks in them.

    The next one will be directed by Rian Johnson who has only really made Looper. Which is probably the best film mentioned so far. That may be promising.

    Short Star Wars stocks. They are not content with raping everyone’s childhood, they are going to dig up the corpse and rape it again.

  2. SMFS: “It really does look like they hope to get all the pieces that made the first film good and hope we will buy it if they assemble them in more or less the same order.”

    That’s….actually pretty much how Hollywood works, isn’t it? And it does indeed seem to work.

  3. That’s….actually pretty much how Hollywood works, isn’t it? And it does indeed seem to work.

    I dunno. What the original Star Wars had in spades, as did the original Indiana Jones films (the first and third being the best examples) was a kind of devil-may-care flair which was the hallmark of young guys on a budget with a great idea and a desire to prove themselves. They relied on a witty script, genuinely funny gags, and heroes with questionable characters and backgrounds.

    It there is one overarching criticism I could make of Hollywood blockbusters in the last 10 years, it is that they try waaaaaay too hard. Every scene must be scrutinised in detail, to the point that the script is completely sterile and reads like it has been produced by an algorithm, and the film itself is a series of set-pieces lurching from one to another which may as well be labelled “action scene 1” or “exposition 2”. Gone is any feeling of spontaneity, or risk, or anything which isn’t highly polished to the point of – I’ll say it again – sterility. And predictability. It’s the cinematic equivalent of a modern Boy Band: nice and inoffensive, but certain not to upset SWJs who could scupper the chance of it making money (at least, that’s what their fear is).

    There is a great gag in Indiana Jones and the Last Crusade when, during a Nazi rally, Indy comes face to face with Hitler who grabs the secret book and signs it. That would never make the final cut now, no chance. Look at the most recent Indiana Jones, FFS.

    The new Star Wars will make money, but perhaps not as much as they could.

  4. “It there is one overarching criticism I could make of Hollywood blockbusters in the last 10 years, it is that they try waaaaaay too hard. ”

    Yeah, this! So many explosions and car chases films have become po-faced shite – those terrible, terrible comic book films are the worst offenders. Apparently Captain Fantastic, in the blue pants, now is deemed to be a dramatic character on par with Hamlet and everything must be explained so the very thickest audience member isn’t all adrift.

    Mad Max Fury Road was the best film of the year cos it avoided this dribble. Show don’t tell – used to be the screenwriters golden rule.

  5. As much as I hold out hope for the future I think cinema may have peaked with first Indy when he’s fighting the big bald nazi on the airstrip.

    Giant bald nazis who are keen on a punchup – that’s what the young directors of today need to add to their films.

  6. Mad Max Fury Road was the best film of the year cos it avoided this dribble.

    Indeed, that was the best action film I’ve seen in years. Saw it in 3D too, almost went straight back in to watch it again.

  7. Giant bald nazis who are keen on a punchup – that’s what the young directors of today need to add to their films.

    I have a theory on this which I’ve written about before, borrowed from my Dad:

    I don’t know what it is about Nazis, but they make the best baddies. Take a look at the Indiana Jones films, for example:

    Raiders of the Lost Ark: baddies = Nazis =brilliant
    Temple of Doom: baddies = Indians = okay
    Last Crusade: baddies = Nazis = brilliant
    Crystal Skull: baddies = Russians = crap

  8. @TimN

    They are the perfect baddies aren’t they? A rep for being outstanding fighters, evil bastards, visually distinctive, officers with monocles and an undercurrent of dodgy magic/mysticism.

    I think the Indy films started off perfect and have gotten worse, in various degrees, with every sequel. 2 is almost as good, 3 was still a fun watch but starting to creak at the edges. We shall not speak of Crystal Skull,

    I rather liked the Indian cultists as villians That’s something else you’d never see today, especially the ‘chlled monkey brains’ banquet scene’.

  9. Too much screaming for my liking in “Temple”. Otherwise not a bad romp.

    I’d file it alongside the 1985 version of King Solomon’s Mines

  10. Raiders has a great villain in Belloq and great henchmen in the Nazis. Temple has a great villain in Mola Ram but the thugee henchmen simply aren’t in the same league as the Nazis. Last Crusade has an all too genial villain and tries to make up for it with more Nazis than you can shake a stick at, including head Nazi Mr Bronson. Crystal Skull has none of that and is mostly shit. Not even Jim Robinson could save it.

  11. Giant bald nazis who are keen on a punchup – that’s what the young directors of today need to add to their films.

    Hell yeah. That’s certainly something Jane Austen got wrong.

  12. if temple of doom was made today the brief mention of the mutainy would probably be a 20 min monologue about the evils of the British empire.

  13. Tim Newman,

    JJ Abrams’ films are rather sterile. Super 8 ain’t bad, but I can’t remember much about Star Trek. Yes, bad guy, defeated by good guys, but how it happened? Nope, can’t remember. But he is a safe pair of hands. Star Wars Ep7 will make money. But is it going to be something that blows people away? I doubt it.

    And the trailer and marketing suggest how little ambition there is. Apart from that little ball droid, the rest is stuff we’ve seen before.

    The best filmmakers in the blockbuster area are the people at Marvel and Pixar who have that sense of spontaneity and risk. Look at some of their director choices – Jon Favreau for Iron Man and Kenneth Branagh for Thor. People forget how big a risk Robert Downey Jr was when he did Iron Man – how he was still known more for his problems at the time. And Pixar just keep doing stuff that they think will work. Inside Out is my favourite film so far this year, and I doubt it’ll be topped.

    If you want a really good action film from the past few years – Edge of Tomorrow. Really clever and often funny film.

  14. If you want a really good action film from the past few years – Edge of Tomorrow. Really clever and often funny film.

    Yes, I was pleasantly surprised by that one. They bottled out on the ending, but it was a good film.

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