Telegraph’s SEO

Another winner:

When is the Autumn Statement?
Chancellor George Osborne will announce the Autumn Statement on November 25

So, “autumn statement” is twice in the URL itself.

Then in the headline and the sub-headline.

“Autumn statement” also appears in the photo caption.

And then, in the piece: The Autumn Statement ….The Autumn Statement’s…The Autumn Statement…..the Autumn Statement….the Autumn Statement….the Autumn Statement…The Autumn Statement….the Autumn Statement….the Autumn Statement….the Autumn Statement

We might think that’s overdoing the SEO a bit but it’s on the front page of results. Two positions below their extremely similar piece, written by the same economics correspondent, of autumn 2014.

My, isn’t Peter Spence living an exciting life writing about economics for the Telegraph?

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