Not that some people see it that way:
Is it possible that advertising companies have any kind of vetting process whatsoever? Are there meetings in which the phrase “That sounds like it might be offensive?” are ever uttered? I’m asking. Because in just the past few days, Coke had to reconsider if a “white people bestow cola on the natives” ad was a hot idea, Bloomingdales needed to be told that holiday ad campaigns should not insinuate sexual assault, and Amazon rethought green-lighting its choice to festoon a subway car in Axis power imagery. And now in New Zealand the Auckland-based signage company Cranium has issued an apology and made a donation to Rainbow Youth after running a blatantly transphobic holiday billboard.
But it is at least vaguely funny, so fuck’em. Preferably with Bruce’s hotdog, not your or mine.
Interesting that there’s still no explanation of what, if not to snark on a trans woman, the meaning of the ad was.
There was no other meaning. Snark can be funny, that’s all.