Erm, isn’t everyone shouting at them to do this?

Never mind the quality, feel the size! Picture shows how tins of Christmas favourite Quality Street have shrunk THREE times since 1998

Reduce the portion size of sugary things?

Why aren’t they being given a medal?

30 thoughts on “Erm, isn’t everyone shouting at them to do this?”

  1. Because the nudge-nudge of the PC kill-joys has run full tilt into the resistance of Hogarthian Britain at Saturnalia time?

  2. So Much For Subtlety

    Stephen Jay Gould had a good essay on the gradual shrinking of American chocolate bars.[1] I am not sure but I am pretty sure I remember Mars Bars being bigger when I was a lad.

    [1] I am not saying Gould is a lying cheating SWJ son of a b!tch but I would prefer to see someone else measure those bars.

  3. Quality Street is shite though, and mums are no longer grateful to receive them as Christmas gifts.

    It’s all about the good chocolates now, such as Matchmakers.

  4. SMFS – Mars Bars used to be big enough to satisfy Marianne Faithful *and* Mick Jagger.

    Now they’re so wee even that midget from Game of Thrones laughs at them.

  5. So Much For Subtlety

    Steve – “Mars Bars used to be big enough to satisfy Marianne Faithful *and* Mick Jagger.”

    Actually I don’t believe anyone has sought Ms Faithful’s opinion on the subject.

    “Now they’re so wee even that midget from Game of Thrones laughs at them.”

    Who in their right mind makes those little party-snack sized Mars Bars? When I eat something disgustingly sweet, I want something big enough to make a decent sized eight year old puke all over someone else’s furniture.

  6. Coffee here in the US used to be sold by the pound.

    The “pound” tins of coffee (now plastic, not metal) are now 11.5 oz.

    Ice cream used to be sold by the half gallon; now it’s sold in 1.5-qt boxes.

    My favorite, though, was a package of dryer sheets that announced “27 sheets free!” You’d buy the regular package of 223 sheets, and get the other 27 “free” to make what in the past would have been the regular package of 250 sheets.

  7. This beautifully illustrates the insanity of the media, especially the Mail. Spend years screaming about obesity, panic, reduce consumption, Big Food, etc. then when everything you demand comes to pass moan about it.

    Was it always like this?

    For some reason young people are clawing each other’s eyes out for a chance to get into this business. Competition is so fierce you have to be the child of a senior Guardian columnist to stand any chance. Why do they do it? Why strive to work in an area where you will be despised, and reduced to writing pathetic articles like this?

  8. I thought everyone knew about this. You bring out a choccie bar, establish a market then gradually shrink the bar while keeping the same price.

    Then, when the time is right, you bring out a *new* *20%* *bigger* bar for only 10% more.

    Rinse, repeat. The machines have the process built in.

  9. Yes, Quality St are shite: choccies, too often toffees, for people who watch ITV and live in council houses. Well, now I’ve unloaded that bit of reverse snobbery, I feel better.

    PS Roses are OK

  10. I remember a talk at business school many years ago by the marketing guys behind the then (more or less) new anti-dandruff shampoo phenomenon “Head and Shoulders”. They said that the most profitable two words in the marketing lexicon were included in the directions on the bottle: “now repeat”. Repetition in that case had absolutely nil effect on the efficacy of the shampoo but the effect on profits were massive. This ploy still works.

  11. SMFS – Actually I don’t believe anyone has sought Ms Faithful’s opinion on the subject.

    Something… something… Sticky Fingers.

    Ian B – I remember Toblerones were big enough to be used as delicious murder weapons.

    John Price – choccies, too often toffees, for people who watch ITV and live in council houses.

    And who think Ford Escort XR3i’s in Arctic White are fanny magnets, own Roy Chubby Brown videos, and have girlfriends named “Bev”.

    In other words, Brummies.

  12. You always remembered the moment at Christmas when the Quality Street tin contained nothing but toffees, especially the flat round ones. It was generally about three days after Christmas.

    The carol “In the Bleak Midwinter” is about this.

  13. The state –as ever– is the real cause of the shrinkage caper.

    As I’m sure Tim can confirm–in many business your takings minus your replacement costs–eg the next lot of ingredients for your next batch of Mars Bar etc–is your income.

    The state counterfeits and the cost of your bar goes up via inflation. You sell less. At the same time your replacement costs go up. Each time you have to put your prices up for the same bar you sell less of them and your costs for their replacements increase. And so on until you are out of business or that particular line of goods is viable no longer.

    The alternative is to hold the price the same and decrease the amount or quality of the product. Just as any person who can’t afford increased prices must chose different or lesser products to stretch the same amount of cash over higher prices.

    Not mentioning what is happening could be classed as somewhat shady but quite possibly most businessmen–as with the public–don’t know who is the villain in the matter of rising prices–and thus don’t know who to point the finger at . I would be happy to pay for a chocolate bar that pointed to the thieving evil of the state as the cause of its recent price increase.

  14. Hey–that is not a bad idea –“The Thieving Evil Bar”–with “Wanted–Thieves” type wanted poster pictures on the wrapping featuring all the political scum.

  15. Part of the shrinkage is directly due to government meddling. Guidelines now suggest single choc bars should be no more than 250 k/cal, so have been made smaller to comply. Of course these are only guidelines, but if you dont comply they’ll just legislate anyway.
    How you stop people buying two at a time, who knows?

  16. Bloke in Costa Rica

    We always used to get a tin of Quality Street just because you did. It was submerged in among the avalanche of other goodies that my mother would start amassing for the Xmas blowout some time in August. By the 28th I’d have consumed about 26,000 calories and would be able to do nothing but sit glass-eyed in front of the TV and periodically fend off another attempt by Mum to get me to eat a turkey sandwich. I think it was relict over-compensation for rationing or something.

  17. BiCR: I know where you are coming from . Now I call it happiness and realise I never appreciated it enough at the time. I wish I could go back to do so.

  18. “contained nothing but toffees, especially the flat round ones”

    In the gold wrapper?

    Tell me what you want in return, and we can arrange a swap. This may even be a new website idea:

    byebyecoffeecreams.com

  19. Rob

    …when everything you demand comes to pass moan about it.

    That’s what the lower orders do, I’m afraid. They oscillate between fear and anger, and the Daily Mail (and other tabloids) simply reflect this tendency.

  20. “who think Ford Escort XR3i’s in Arctic White are fanny magnets”

    They were. Just not too sure about the quality of the fanny tho………………

  21. So Much For Subtlety

    Mr Ecks – “I would be happy to pay for a chocolate bar that pointed to the thieving evil of the state as the cause of its recent price increase.”

    There was some American government that criminalised telling people how much of the price of petrol was tax.

    Go figure.

    But I am with Ecks. If Mel Gibson was here, he would surely say:

    And dying in your beds, many years from now, would you be willin’ to trade ALL the days, from this day to that, for one chance, just one chance, to come back here and tell our enemies that they may take our lives, but they’ll never take… OUR YORKIE BARS!

    BOUNTY GU BRÀTH! BOUNTY GU BRÀTH! BOUNTY GU BRÀTH!

  22. In our house, it’s always the sickly sweet strawberry and orange ones that are left at the end. The toffees don’t last very long at all.

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