Terry Pratchett gives us the idea of a God that goes mad, Nuggan. And it would appear that our rulers are following down the same path.
So, they note that large portions lead to eating more. Thus, small portions must be mandated.
Hmm, well, they can fuck off but note why they are mad:
Reducing portion sizes across the whole diet to realise large reductions in consumption may mean reverting to sizes of portions and tableware similar to those in the 1950s (fig 1). This would involve reductions of over 50% for some energy dense products, far greater than the typical 5% reductions currently offered and negotiated with the food industry.
British people in the 1950s consumed more calories per person per day than the British people of 2015 do.
They’re just mad. Time to put them out of our misery.