Obesity has become ‘a national threat’ like terrorism
Vast hunks of blubber littering shopping centres nationwide as lardbuckets explode over the innocent.
We probably should do something. A national campaign say, of ridiculing those whose thighs overlap as they waddle? “Oi, Fattie!” might be enough as a cheery greeting.
For as the Nudge Unit knows very well, social pressure is extremely effective at changing personal behaviour. Thus those who are not just big boned might put down that third kebab pizza of the day if they are reminded that interesting ecosystems exist in their rolls of fat.
Think people will go for it?