The nation’s favourite soap characters should pass up alcohol and hot drinks for a plain glass of water to encourage fans to keep hydrated, according to a study.
Popular soaps like EastEnders and Coronation Street are famed for their pubs, but the prevalence of booze and soft drink consumption in the Queen Vic and the Rovers Return, as well as a host of other dramas, is “shocking” and “unacceptable”, an expert has said.
They want British TV programs to show British people, in British pubs, drinking a plain glass of water.
Analysis of nearly 3,000 minutes of national television found little more than one in 20 soap characters’ drinks were a glass of water, while more than a third were alcoholic beverages.
They’re in fucking pubs you wazzock!
Beer, happy Produce of our Isle
Can sinewy Strength impart,
And wearied with Fatigue and Toil
Can cheer each manly Heart.
Labour and Art upheld by Thee
We quaff Thy balmy Juice with Glee
And Water leave to France.
Genius of Health, thy grateful Taste
Rivals the Cup of Jove,
And warms each English generous Breast
With Liberty and Love!