Cadbury loses more than £6m in Creme Egg sales after changing recipe
Company suffers multi-million pound losses after sparking storm of protest across Britain by replacing Dairy Milk in recipe with cheaper chocolate
Well, which is it? Are they making losses or have they just lost sales?
Sales are, umm, around £120 million. Sales are down £6 million.
So, after we work it all out, what the profit would have been on that marginal $6 million in sales, then compare to the lower cost of chocolate on all sales, are they increasing their profits or reducing them? Or, perhaps, even making a loss?