The actual truth of the spate of articles is more mundane. There’s a recruitment consultancy that specialises in placing part time people into senior roles. They have a “research” arm which tells us all occasionally that it’s very important that part time people be placed into senior roles. The last time they did this was June 10 2015, this press release went out on 11 Jan 2016, we must expect another in the second or third week of June 2016.
Whatever the efficiency of part time employment this sort of PR, or perhaps astroturfing is a better description, is highly productive: a week’s typing is very much cheaper than three half page ads in the national press. So much so that we might set our calendars by that next irruption, coming this summer.