A list of five things the remain campaign should consider as tactics:
Lesson one – highlight the dangers
Britain Stronger in Europe must highlight concrete and credible pitfalls of Brexit like the Danish government did in 1972. The Danes ran a campaign called “the price of a no”, in which they compared the prices of selected groceries in the event of a vote to join the EEC (the name of the EU before 1994) with the prices of the same items in the event of a rejection. One poster showed bag of ground coffee and the simple caption: “If you vote yes this will cost 12 kroner, if you vote no it will cost 15 kroner”. The prospect of price increases outside the EEC gave the pro-European government a boost of 10% in the final days of the referendum.
Lesson two – avoid scaremongering
Outlandish claims rarely work and often backfire.
Sounds almost like City University.
Matt Qvortrup is professor of political science at Coventry University and author of Referendums and Ethnic Conflict
Well, there’s another technical college not to recommend then.