Misleading buy-one-get-one free offers and special deals in supermarkets could be banned within weeks under a clampdown being prepared by watchdogs, as research reveals such deals are “seducing” shoppers into spending an extra £1,000 a year.
The Telegraph understands the Competition and Markets Authority, the consumer regulator, is finalising plans to take action against Britain’s biggest supermarkets, which stand accused of using unlawful pricing and promotional practices, designed to encourage customers to spend more.
Major stores including Waitrose, Tesco, Sainsburys and Asda are under official investigation after consumer group Which? invoked a rarely-used legal power to launch a “super-complaint” and demand action against supermarkets.
Apparently the supermarkets are very bad boys because they try to make people buy more.
That actually, you know, being the point and purpose of retailing?