Dear Lord, you’d hope these people could get a clue occasionally.
This included people from an urban area, a village with television access and a village with little television access.
And it was found that the highest Body Mass Index (BMI) preferences were found in the village with the least media access, while those living in urban areas preferred thinner female bodies.
Dr Martin Tovee, co-leader on the research and a reader in visual cognition at Newcastle University’s Institute of Neuroscience, said: “Our study shows that television is having a significant impact on what people think is the ideal woman’s body.
“Nicaragua provides a unique opportunity to study media effects as we were able to minimise variance in potential confounding factors and focus on the influence of visual media.
“The differences in television access allowed us to explore how media exposure affects the size and shape women aspire to be.
“Findings revealed that the more television exposure people receive, the thinner a female body women and men prefer – the amount of media access directly predicts body ideals.
“Overall these results strongly implicate television access in establishing risk factors for body image dissatisfaction.”
Farmers prefer heftier women, eh? Who would have guessed it?