You know he doesn’t want to do this

Supermarkets should be forced to reduce the sugar content of their foods and shrink portion sizes to tackle “alarming” levels of obesity, the head of Sainsbury has said.
The retailer made the plea as the Government prepares to publish its childhood obesity strategy, amid heated debate about whether to introduce a sugar tax.
Writing in The Telegraph, Mike Coupe urged ministers to introduce compulsory targets to cut the amount of sugar in foods and “clear, consistent guidelines” on portion sizes.

Compulsory is the clue there.

Whoever does this on their own will lose money. Therefore all must be forced to at the same time.

22 thoughts on “You know he doesn’t want to do this”

  1. And reducing portion sizes universally will tend to increase retailer’s profits when there’s no competition to sell more for less. Fancy that!

    Next up: supermarkets say banning BOGOF is an important idea whose time has come

  2. Dear Mr Worstall

    We know who to boycott now.

    Reminds me of the time when one of the big four banks and Halifax, which has never been a proper bank as far as I am aware, were demanding more regulation. As the FT wryly commented, when banks demand more regulation, it isn’t for the customers’ benefit.

    Surprised Sainso’s hasn’t backed MUP.

    DP

  3. And they can f**k off with the portion size thing, as well. I’m already buying “serves 4” packs. They think we’re all shrews or something?

  4. @ bloke in spain February 20, 2016 at 10:26 am

    “They think we’re all shrews or something?”

    Shrews eat about 50% of their body weight a day: that would be about six and a half stone.

    “Don’t eat more than you can lift” Miss Piggy

    So just about do-able.

    DP

  5. Can’t they just leave the sizes as they are and amend the labelling.
    Example: the 550g cheesecake in my freezer ‘serves 8’ according to the label and has a box photo of a delicious strawberry-topped 1/8th segment. Simply change the label and photo to reflect 10 servings.

  6. @DP my gf is at the end, she is starting to cry… thanks to my laughter at your comment.

    It seems we all agree that 100% of supermarkets want us to spend more for less of their most profitable items.

    Since it is supposed to be over 60F(15.6C) tomorrow may weekend listening includes The Clarks “Snowman”. Feel free to find your favorite live version.

  7. The really crazy things is that manufacturers will rejig the recipes and replace sugar with saccharine and other chemicals, whereas we would all prefer nutritious sugar, even if diabetic.

  8. @PST: that’s the one; excellent. Also known as “Elephants’ Ears”.

    And in my schooldays as “Arseholes are cheap today”. Which one couldn’t sing today; oh no.

  9. There appears to be a rather annoying habit of people who rise to a position of influence in any given industry and subsequently start having grand plans as to how we should all live. I identified two such examples at my place recently.

  10. I’m thinking of writing a near future novel in which meringues are furtively traded on street corners in Brixton. “Wanna buy some Eton Mess, mate?”.

  11. So Much For Subtlety

    Ian B – “I’m thinking of writing a near future novel in which meringues are furtively traded on street corners in Brixton. “Wanna buy some Eton Mess, mate?”.”

    Brass Eye thought they were doing satire but actually they were just clair-frickin’-voyant.

  12. The other point to this is that large players in any market are usually in favour of additional regulation. A large, existing company can absorb the compliance costs relatively easily (as long as everyone has to do it), and they provide another barrier to entry to new competition.

  13. IanB
    Dealers cutting icing sugar with cocaine.

    I was thinking something similar recently. Presumably the Scandinavians will be reinventing the “speakeasy” soon.

  14. So who will write to Zoe Williams about plans to cut icing sugar with cocaïne. She will swallow it, rather than snort it.

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