Supermarkets should be forced to reduce the sugar content of their foods and shrink portion sizes to tackle “alarming” levels of obesity, the head of Sainsbury has said.
The retailer made the plea as the Government prepares to publish its childhood obesity strategy, amid heated debate about whether to introduce a sugar tax.
Writing in The Telegraph, Mike Coupe urged ministers to introduce compulsory targets to cut the amount of sugar in foods and “clear, consistent guidelines” on portion sizes.
Compulsory is the clue there.
Whoever does this on their own will lose money. Therefore all must be forced to at the same time.