France’s MPs have voted to reduce the country’s legal quota of French songs played on the radio amid complaints the rule forces DJs to repeatedly play ‘boring’ old French ballads.
Imposed in 1994 to protect France from what the government saw as the “Anglo-Saxon cultural invasion”, the 40 per cent quota is increasingly making life difficult for programmers because a high proportion of young French artists such as Daft Punk are now singing in English to attract a more international audience. The quota will now be lowered to 35 per cent.
That ancient business being to manufacture popette records to fill that quota. Find something vaguely popular in English. Re-record the backing track with session musos, translate the lyrics, get some unemployed teenager to sing it, collect the money. Most of which is in the radio play royalties for the lyrics because the actual track hardly ever sells a bean.
With careful control of costs and a reasonable ear for what will play a nice little earner.