Food campaigners have cautiously welcomed an announcement by the food giant that makes Dolmio pasta sauces that it will be advising consumers to eat the products only occasionally amid suspicions that the headline-grabbing move pre-empts the government’s childhood obesity strategy.
The announcement by Mars Food was met with scepticism from the food and farming alliance Sustain, which warned that there was a danger that labelling foods as for “everyday” or “occasional” use would just further confuse shoppers.
Malcolm Clark, of Sustain’s children’s food campaign, said it would have been better for the company to make a categorical statement in support of colour-coded front-of-pack nutrition labelling and to encourage other manufacturers to follow suit.
He said: “Mars’s commitments contain the usual weaknesses of a voluntary approach. There are few quantifiable targets, reformulation is only suggested for certain products, there is seemingly no connection with Public Health England’s new Eatwell Guide, and no mention at all of changing their marketing and promotions.”
You’re entirely missing the point here. We don’t want you to do something that might work. You must only do what we tell you to.