Kathryn Kellogg, a 25-year-old print shop employee, spends four hours a day on her lifestyle blog Going Zero Waste. She posts on Instagram, engages with Facebook followers, and writes about homemade eyeliner and lip balm, worm composting, and shopping bulk bins – anything to avoid unnecessary waste. Her trash for the past year – anything that hasn’t been composted or recycled – fits in an 8oz jar.
Kellogg is earnest, enthusiastic, and admittedly still figuring out what it means to be zero waste. The aspiring actor has also weathered her fair share of criticism. “I’m not even that big yet and I get so much hate mail,” says Kellogg, who draws 10,000 unique page views a month and has 800 subscribers.
Four hours a day on a blog and 10k visitors a month? 80 visitors per hour of work?
That’s not cost effective really, is it?