I do not criticise the Church Commissioners for having a stake in that case but do believe that they have a duty to make clear that they expect the company to respond to shareholder demands, and that there are at least three of those. The first is that tax is paid in the right place, at the right rate and at the right time. That meets the company’s ethical and legal obligations. It also reduces shareholder risk, considerably.
The second is that that Alphabet (and other companies) make clear their commitment to this policy and not by some token gesture, boiler plate statement of the type the UK government is currently proposing but instead by the creation of policy on which they intend to proactively report in future.
Which means that the third demand should be that the company evidence its right behaviour by publishing full country-by-country reporting. Nothing less will do.
Might have been worth noting that the founders control the company through three classes of shares, those with no voting rights, those with one vote and those with 10x that one vote. Meaning that Larry and Sergei need take fuck all note of the Church Commissioners and their desires because they have a majority of the votes.
But then expecting Ritchie to master detail is like…..well, like what, neoliberal pendantry?