They might have said they felt that disclosing this information was not helpful to the company. They could have used the hackneyed argument that it would prejudice their ability to make profits (although economically that contravenes all market theory on transparency and so is obviously untrue unless they had referred to monopoly profits). But they did not do these things. They said the user would not understand the data supplied.
Given that Ritchie, the “inventor” of the concept doesn’t understand the data thrown up it would seem likely that random others wouldn’t.