Oh so true this, so true

More Than Half Links Shared on Twitter Are Never Clicked: Study

Over at Forbes I get to see where traffic is coming from. There’ve been a couple of times that something goes viral on Facebook. Takes days and days as the link spreads through the network. Peaks and troughs in time zones as it spreads around the world and so on…..and hundreds of thousands of clicks, a million if something really travels.

On Twitter, not so much. A link and a retweet from say Marc Andreessen (500 k followers) might mean a few hundred click throughs to the original article. sure, that’s not going viral but it’s an indication of how many do click through to a link…..

11 thoughts on “Oh so true this, so true”

  1. Don’t read too much into the behaviour of links to Forbes. I connect to the Web using several quite different devices and software stacks, and over time the Forbes site has stopped working on each of them, in amusingly different ways. So I’ve stopped even trying to follow a link there. I don’t imagine I’m alone in this.

  2. There are very different cultures. I like Facebook for family stuff, but the rest is the fucking worst. No-one gets involved in discourse. They just post something from the Guardian. And then you point something out about it, or just ask them “so what about…” and they don’t want to know. Or in one case I know, he just went off on a “you Daily Mail readers” when I pointed out some numbers that showed what he wrote was wrong.

    And don’t get me started on the Gandhi and Maya Angelou posts.

  3. So Much For Subtlety

    I have always assumed people’s muscles atrophy. This seems to point to a draw back of the 140 character limit – their brains are atrophying as well.

    Anything complicated is clearly beyond most twitter users. Which is no doubt why so many arguments seem to become “Is too”, “Nuhyuh”, etc etc

  4. @ Arthur Teacake

    I work in mobile.

    When my management wants me to put ‘interesting and innovative’ advertising on our sites, I refer them to Forbes so they can see the effect of handing over your UI to clueless advertisers.

    It doesn’t always work, but its often remarkably effective.

  5. Nobody reads beyond the headline. You could publish an article entitled “Trump is a member of the KKK”, and nobody would actually read the content, because the headline already confirms their beliefs.

  6. SMFS: Agreed. I think it’s already been shown that someone who principally converses over twitter will eventually start communicating in bursts of 140 characters in other media.

    Eventually they’ll lose interest in trying to communicate in a longer format, and the the actual ability to do so will go as well.

    Heavy facebook users will eventually only be able to communicate by pointing at something and twisting their face into a charicature of an emoji to give an indication of whether they approve of it or not. Other watching facebookers will then give them the thumbs up in response.

  7. Surely, isn’t this just a normal aspect of Twatter. A medium where everybody shouts but few listen.

  8. A link to Forbes is a link to a shitpit of JavaScript designed to fuck up your phone browser with crap adverts and spam. Best avoided.

  9. The Forbes site isn’t quite the worst offender I’ve seen, but it is pretty awful. It seems designed to aggravate and actively repel readers. Before I can get to one of Tim’s articles over there, I have to spend several seconds staring at a page of adverts of no interest whatsoever and an equally uninteresting “quote of the day,” before being permitted to proceed to the content I want. This content is of course immediately obscured by a pop-up that invites me to participate in a survey to help improve my Forbes browsing experience. Having finally started reading Tim’s article, I see a link in the text to some relevant background or supplementary detail. However, clicking said link leads back to the very same page of uninteresting advertising and the same, by now quite grating, quote of the day.

  10. @Rob – not just crap but malware as well, according to savvy commenters at The Register (can’t find the link, but no one would follow it anyway …)

    Ad-blockers are an essential part of one’s online armoury these days. If a site demands that I disable my ad-blocker I simply go elsewhere.

Leave a Reply

Your email address will not be published. Required fields are marked *