We’ve looked at this before

Living near Waitrose could add £38,831 to your house price, survey says

No, Waitrose sells to the yummy mummys. That is, they deliberately target the middle to upper end of the socio economic spectrum.

There’s a Waitrose around the corner because your house is worth more.

17 thoughts on “We’ve looked at this before”

  1. Could be the demand created by those who like to hide behind their curtains and perv at yummy mummies.

  2. Our closest supermarket is Waitrose, natch. But we shop 50/50 there and Lidl – there is a stack of stuff you can get in Lidl that is either better there than elsewhere, or lots cheaper, or just not available elsewhere. Car park 30% cars worth >£50k (I’d say, I’m not a car man). Clientele in Lidl is considerably fitter (in the female sense) too – lots of lithe Eastern European babes knocking about.

  3. Well you could put it the other way: the house you want to buy will cost you more because there’s a Waitrose round the corner.

  4. Not true in Stirling, anyway. The Waitrose is in the centre of town, well away from the more expensive housing.

    This specific anecdata is, obviously, insufficient to disprove the general effect. However, a more generic statement might exclude market towns (and similar) where the target market are used to coming in to town to shop and therefore the precise location is less important (although I wish Waitrose had chosen a less difficult to access location for Stirling. It is a right pain.)

  5. We can use Waitrose to regenerate run down inner cities and council estates! Just build a Waitrose and boom!

  6. We have just acquired a Waitrose. Only ten minutes drive; lots of parking. I get a free coffee and newspaper while my wife wanders the aisles. Not sure if our house is worth £40,000 more, as it is only a terraced place.

  7. Yeah, that’s the only way I get to see The Times. It’s even worse than the downmarket, feminised, infantilised, Blairised Telegraph. Remarkable feat!

  8. These are the people who consider themselves the experts and holy fact-checkers, remember. People so dense they get this simplest causation arse before tit.

  9. Is Liddels and Aldees really still a hot, Jones-overtaker, one-upper at dinner-parties, and over the garden fence in England? I thought it was fashionable 10 years ago.

  10. Especially about how Liddels is better for some stuff and you can go there to hob-nob with the local BMW drivers.

  11. I occasionally walk to the nearest Waitrose – most of the dwellings nearest to it are social housing including a (rather nice) couple of blocks of flats for those with disabilities.
    The first Waitrose I remember, (perhaps in the ’60s, perhaps a bit later) was almost next-door to a tube station.
    So I should want to see how they adjust for those factors.

  12. I know that some housing developers now build with the aim of creating a neighbourhood that meets Waitrose’s snobbish conditions to agree to set up shop there before all the development is sold. The moment Waitrose commit to build, demand for the remaining houses increases and so, yes, the presence of the Waitrose can and does increase the price of houses.

    That’s a bit more specific than just living near a Waitrose, mind.

  13. The moment Waitrose commit to build, demand for the remaining houses increases

    Socialists. They are utter, utter bastards. Aren’t they.

    Oh, wait. Are they maximising the investment of their members? That’s great.

    It’s a clear differentiator between these good people and those evil capitalist shareholder bastards.

    Not getting at you …

  14. “So I should want to see how they adjust for those factors.”

    They don’t adjust for anything. They’re not scientists. It’s not a refereed paper. It’s just Lloyds bank doing a simple (and simple-minded) survey.

  15. Bloke in Costa Rica

    I’ve been out of the UK for too long. What can you get at Waitrose that you can’t get at Tesco or Aldi? Why the hoopla?

  16. BiCR

    As per the above, generally a better class of clientele.

    When you drive your trolley into the back of some poor old dear, they’ll turn round, smile, and apologise profusely – and usually in a nice middle class accent. One can’t always guarantee that in Tesco.

    You pay slightly more for the privilege, but I think it’s worth it.

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