The nation’s television screens will go blank next week to encourage people to get outside and play sport as part of the official celebrations of Team GB’s historic Olympic success.
ITV will suspend all broadcasting for the first time in its history for an hour on Saturday, August 27, as 2,000 sports clubs throw open their doors to anyone who wants to try out a new sport.
Anyone turning on their TV will see messages such as “We’ve gone running – why don’t you join us?”
What percentage of watching is live to air broadcasting? And will that percentage change for an hour?