Theresa May has abandoned plans to tackle childhood obesity by curbing junk food advertising and will instead challenge supermarkets and manufacturers to cut the amount of sugar in their products by a fifth.
Ministers have been accused of a “shocking abdication of responsibility” and heavily criticised by doctors and dentists for watering down the childhood obesity strategy.
They have dropped plans to ban advertisements for unhealthy foods before the 9pm watershed and also abandoned plans to ban junk food from supermarket checkouts.
Food manufacturers will instead be challenged to reduce the level of sugar in products such as cereals, yoghurts, sweets and deserts by a fifth by 2020.
The Government will initially take a voluntary approach, but is prepared to introduce legislation to force companies to act if they fail to reduce sugar levels sufficiently.
The correct answer is just to tell the public health wallahs to fuck off.
We eat fewer calories than we used to. We eat less sugar than we used to. Therefore our increasing weight is not being driven by increased calorie nor sugar consumption.