Sigh, wrong answer

Theresa May has abandoned plans to tackle childhood obesity by curbing junk food advertising and will instead challenge supermarkets and manufacturers to cut the amount of sugar in their products by a fifth.

Ministers have been accused of a “shocking abdication of responsibility” and heavily criticised by doctors and dentists for watering down the childhood obesity strategy.

They have dropped plans to ban advertisements for unhealthy foods before the 9pm watershed and also abandoned plans to ban junk food from supermarket checkouts.

Food manufacturers will instead be challenged to reduce the level of sugar in products such as cereals, yoghurts, sweets and deserts by a fifth by 2020.

The Government will initially take a voluntary approach, but is prepared to introduce legislation to force companies to act if they fail to reduce sugar levels sufficiently.

The correct answer is just to tell the public health wallahs to fuck off.

We eat fewer calories than we used to. We eat less sugar than we used to. Therefore our increasing weight is not being driven by increased calorie nor sugar consumption.

13 thoughts on “Sigh, wrong answer”

  1. It’s being touted as the government ‘concerned about the impact on industry’ and while I welcome it, I’d rather it was based on concerns about the erosion of personal freedom and responsibility.

  2. Food manufacturers will instead be challenged to reduce the level of sugar in products such as cereals, yoghurts, sweets and deserts by a fifth by 2020.

    There’s sugar in the Sahara?

  3. Could go either way. I hope it’s just buying time with empty promises, instead of trying to change an industry without having to put your name to a piece of regulation.

    If it’s the latter, I think I’d prefer the advertising ban, annoyingly. At least then the ‘junk’ food would still be available to buy.

  4. Pop over to Chris Snowdon’s “Velvet Glove, Iron Fist” blog to get an idea of who is pushing this. Sociologists and far-Left nutters, described by the BBC as ‘experts’ and ‘charities’.

    It’s a genuine modern Moral Panic.

  5. Will we just be putting back the fat we lost during the low-fat fad?

    If yes then lets lower the sugar content in appropriate foods.

    If we are going to end up with even more hexobenzokleptoisopropaldibuteralhailtosataonl trying to maintain the flavor then bugger off.

    If history is an indicator we will get the latter, not the former, and be less healthy.

  6. We’ve just found a rather good tonic water (for purposes that you might well guess). It’s “naturally light” it says on the tin. Yet it doesn’t use artificial sweeteners.

    If you read the ingredients you’ll see how the trick is managed. Fructose. We’ve decided to call it honey-water.

  7. ‘Already a third of children are too fat by the time they leave primary school. Senior doctors said that without a tougher strategy children would be condemned to a lifetime of illness ranging from heart disease to cancer.’

    They weigh your kids when they leave primary school? Do they send a note home to mommy that their kid is condemned to a lifetime of illness?

    Childhood obesity statistics are compiled by people making a living compiling childhood obesity statistics. The last damn thing they want is skinny kids.

  8. Ah, I wondered. But at G&T time, I’m not really in the mood for reading ingredients labels.

    However, it seems a mild indication that May might not be solidly the totally authoritarian statist freak that the Home Office generally manages to make its ministers in to, and as she was towards the end of her time as Home Secretary.

  9. This is dismal. There are already too many of my once favourite snacks and beverages with the salt and MSG taken out and the sugar replaced with artificial sweeteners. The future is going to taste bland.

  10. Tim, I’ve tried to find evidence of the decline in calorific intake that you refer to. All I seem to be able to find is a general increase.

    I fully appreciate that the amount of calories required in modern life is lower than previously, but it seems that intake is increasing, not decreasing.

  11. No, absolutely not. Average caloric intake today is hundreds a day below WWII rationing. And about half WWI rations in the trenches.

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