Eh?

Van Heusen to enter men’s inner wear, athletic leisure market

Inner wear? Are Indians in the grip of some terrible new fashion? Wear clothes on the inside of your skin?

Ah, no, all is revealed. Inner wear is Indian English for underwear.

7 thoughts on “Eh?”

  1. I assumed that the marketing department was trying to popularise their new term for something which has existed for aeons. Recall how Apple decided to market “apps” instead of the older “programs” or “software”.

  2. Bloke in Costa Rica

    It’s “ropa íntima” here: intimate clothing, which makes a ratty pair of boxers sound like they come from Victoria’s Secret.

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