Isn’t this just an amusing line?

From Aditya Chakrabortty and I’m sure he doesn’t realise how amusing it is:

The working classes will find Zara 15% more expensive.

How the left has changed, eh? Used to be how will the working classes afford crusts with dripping for the kids when they come back from scaling chimneys. Now it’s about a 15% rise in the price of fast fashion.

Woe, oh woes.

18 thoughts on “Isn’t this just an amusing line?”

  1. He’s also clueless on Zara’s cost structure. Its rent, staff costs etc don’t necessarily change plus Zara may well absorb some of the increased cost of goods.

  2. Bloke in Oxford,

    Indeed. Plus there are now services that might have been done abroad that will now be done here as it’s cheaper. So, a rise in price, but not as much as 15%.

    (a mate of mine is telling me that he’s very busy at the moment – Europeans are hiring him because the weakness of the pound makes him better value).

  3. The line on how Britain spent its oil money on rax cuts is also hilarious, both:
    – semantically, spending money on not taking them from the citizens …
    – as it just assumes that all public spending is necessary

  4. Feel the sneer…those rubes, tarting themselves up in cheap fashion, well, they voted Brexit and now it will cost them. Har har!

  5. The actual poor shop at Primark and Tesco for their clothes. Zara is in Next territory, price-wise. Not for the struggling workers/benefit classes.

  6. Clothes prices generally deflate over time, so the impact should more accurately stated as “Zara prices to fall more slowly”.

  7. What Jim said.

    ‘Zara’ for the working classes is when the illiterate chavmum can’t quite remember the name of that big-breasted computer game avatar the baby-daddy played when it comes time to fill out the birth certificate…

  8. Consistent with the modern problem that the left has in the west. In the 20th century they could persuade the poorer half of western countries to vote for wealth redistribution because .. it’s not fair.
    In the 21st century with more open borders and globalisation of trade they have a problem because the poorer 50% of the electorate in any developed country mostly sits in the top 10% of world population, so any talk of redistribution probably implies a loss for those people, many of whom realise that their best hope is ro increase the general level of prosperity.

  9. There’s almost a perfect storm of left-wing, dogmatic, agit-prop stupidity on display in the opinion section of the Guardian today.

    We’ve got Aditya Chakraborrty, Owen Jones (what’s the equivalent of priapic for typing?), Prem Sikka, Paul Mason and dear old Polly Toynbee too.

  10. So Much For Subtlety

    Demetrius – “When I were a lad stale bread toast with dripping was a rare treat to look forward to.”

    Looxury! Actually when I were a lad, stale bread toast with dripping was a rare treat to look forward to. Everyone kept trying to force me to eat that f**king feta cheese salad.

  11. As one of the first very small investors when Inditex went public (and please do note that Amancio Ortega, depending on the day and time is the richest, second richest, third richest man in the world making him hated among the podemites as an exploiter of third world cherubims) the evolution has been amazing.

    They made poor quality, cheap clothing at the start. Very Primark. Now they are constantly moving up market. They have just announced the they are going to build on the Uterqüe (up-market) brand.

    They have so many brands, so well defined, they are opening markets and shops at a helluva rate. THEY HAVE NO DEBT!!! and oodles of dosh at hand. Their internet strategy is working out fine. Their management is really highly-rated and nobody can replicate their model to get fashion to market in such short times.

    They are trying out a large-scale tracking system, which lets them know if the clothes are in the changing rooms or not!!
    Eventually every bloody piece will be tagged. Their control room in Arteixo looks better than NASA’s.

    They continue to beat the market and surpass analysts expectations.

    I, of course, sold out when the shares doubled many, many moons ago instead of hanging in there. One decision where the risk-analysis went slightly wrong!

  12. Uniqlo is another brand that popped out of nowhere and is now everywhere. You’d have thought clothing retail would be so mature that new entrants have a hard time, but seemingly not.

  13. Of course, clothes retail is less prone to bloody stupid regulation than many industries, so established players have less protection from knowing/shaping the rules…

  14. Bloke in Costa Rica

    I get most of my t-shirts from Pull and Bear these days. They’ve replaced The Gap in my affections as the shirts are half the price and last as long. It’s quite funny how Inditex have conquered the market. In my local shopping mall they have Pull and Bear, Stradivarius, Bershka, Massimo Dutti and Zara practically next to each other and I bet not one shopper in fifty knows they’re all owned by the same bods.

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